My favourite graphic designer is Tim Marrs, because out of all the artists we have done research on in the previous projects, I think his is the most innovative and exciting (Stina Persson was a very close second though). I think his work is interesting because of the combination of techniques he uses. His work is a fusion of drawings, photography, screen-printing, Photoshop, hand lettering and graffiti. He also uses a digital camera and a scanner to import his sketchbook work into his finished artwork. Together this creates a mixed media collage of textured, colourful, digital artwork. His technique is one of the most inspirational in modern illustration and seems to be drawn from American pop culture and pop art. After graduating from Humberside University, he went on to gain a Master of Arts (MA) at Central Saint Martin's London in 1999. His career then took off and is still going strong after 10 years. Tim Marrs is a graphic designer who does promotional artwork and designs for various clients, as well as privately commisioned pieces. Clients include Asics NYC marathon, Orion Publishing, Reebok, kswiss, Ogilvy and Mather, Saatchi and Saatchi, Geffen records, Publicis & Hal Riney, and Brand Jordan. However, his most recognisable work is probably for the Nike campaign featuring basketball legend Michael Jordan. Tim Marrs is a member of the Black Convoy, this is an illusive art collective that brings together the UK's most radical, freelance illustrators under one roof. His latest piece of work was a commission for the Financial Times property page in February 2012 entitled 'The House I Fell In Love With Got Sold To Someone Else'. It's hard to choose my favourite Tim Marrs piece but it would probably be the Pepsi Max can design. Because it's gritty but at the same time cool, and it kind of looks like it's targeting the youth market with it's clever use of the typical Tim Marrs style artwork, because of it's recognisable use of classic American cars which feature quite heavily in his other work. In this piece, he also incorporates petrol head paraphernalia (speedometers, car speakers, tyres and dashboard dials) expanding on the fast cars theme. He mostly kept to the Pepsi colour pallet of red, white and blue, incorporating the hue/saturation and stamp effects. However in the artwork for the background he has introduced grey and used darker shades of blue and black, creating a more urban, edgy, cool feel. The use of American style cars in this piece portray a slick, street style look which would appeal to the target audience of 16-25 year olds. During his career, Tim Marrs has won several awards from American Illustration, The Assosciation of Illustration and The Best Of British Illustration. Although he is represented by the New York-based creative artist management agency, he still lives a relatively quiet life in the South Coast seaside resort of Hastings continuing to create inspirational and influential art.