Saatchi Philosophies
Brutal Simplicities Of Thought
It's easier to complicate than simplify. Simple ideas enter the brain quicker and stay there longer. Brutal simplicity of thought is therefore a painful necessity.
Lovemarks
Their own unique way of branding a product that inspires loyalty and praise
By the consumer – they believe it inspires loyalty beyond reason!
Lovemarks thinking is the unique way we look at the relationships people have with products,
services and entities. Lovemarks are the future beyond brands because they inspire Loyalty
Beyond Reason. They’re also capable of generating sustainable growth beyond normal expectations.
We have a highly developed, formal methodology for raising brands to Lovemark status.
At its core are the five key steps which make up the 'Path to Love’.
These are, DISCOVERY, XPLORING, INSPIRATION, ATTRACTION and EVALUATION.
The ‘Path to Love’ is driven by insight and by the emotionally engaging ideas we generate for our clients at the INSPIRATION step.
It's easier to complicate than simplify. Simple ideas enter the brain quicker and stay there longer. Brutal simplicity of thought is therefore a painful necessity.
Lovemarks
Their own unique way of branding a product that inspires loyalty and praise
By the consumer – they believe it inspires loyalty beyond reason!
Lovemarks thinking is the unique way we look at the relationships people have with products,
services and entities. Lovemarks are the future beyond brands because they inspire Loyalty
Beyond Reason. They’re also capable of generating sustainable growth beyond normal expectations.
We have a highly developed, formal methodology for raising brands to Lovemark status.
At its core are the five key steps which make up the 'Path to Love’.
These are, DISCOVERY, XPLORING, INSPIRATION, ATTRACTION and EVALUATION.
The ‘Path to Love’ is driven by insight and by the emotionally engaging ideas we generate for our clients at the INSPIRATION step.
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